Analytics & insights
Cost per outcome.
Not per minute.
Stop measuring 'cost per call.' Start measuring 'cost per qualified lead,' 'cost per booked demo,' 'cost per recovered payment.' That's the metric that matters.
30-minute free trial. No card. No procurement.
How it works
Tag.
Divide. Compare.
Drag, wire, deploy. Each step is reversible — every save creates a versioned snapshot.
Define outcome
Per-workflow outcome tags (qualified lead, booked demo, payment recovered). PCA pipeline tags every call against these.
Outcome
Booked
Sentiment
+0.71
Duration
2:14
▸ captured · intent: booking
▸ captured · slot: Tue 14:00
Auto-calculate cost per outcome
Total spend (Finn fees + carrier minutes) / count of successful outcomes. Updated live as calls complete.
Calls today
12,840
+8.1%
Pickup rate
94.2%
+1.4%
Avg sentiment
+0.71
+0.08
Talk minutes
48,212
+12.0%
Call volume · last 30 days
Cohort + compare
Filter by region, campaign, rep, time window. Compare CPO across cohorts. Spot which segments win + which leak.
Evals passing
4 / 5
Avg score
88.8
+1.2
Calls evaluated
12,840
ROI-grade analytics
The metric
your CFO asks about.
No bolt-ons. No second platform. Every primitive ships with the editor.
Custom outcome denominators
Sales workflow: cost per qualified lead. Support workflow: cost per resolved ticket. Defined per workflow.
All-in cost included
Finn platform fees + carrier minutes + SMS + email — everything attributable to a successful outcome.
Cohort comparison
Compare CPO across regions, campaigns, reps, time windows. Find what's working + what's leaking.
Push to your BI
Webhook + CSV exports for Looker, Tableau, Snowflake, Mode. CPO available wherever your team already analyzes.
Shipped in production
Real teams, real outcomes.
“TOFA launched a national campaign with Finn — 10K+ calls daily and seamless human escalations.”
Alice Smith
Senior Engineer, Gofts · TOFA
Trust + ecosystem
Plugs in. Audits clean.
Wires into your existing stack via 100+ connectors. Compliant from day one across the workloads that demand it.
Salesforce
HubSpot
Notion
Slack
Linear
ZendeskDon't see yours? Finn plugs into any system via REST + webhooks.
FAQ
Questions and answers.
How is 'outcome' defined?+
Per-workflow outcome tags (qualified lead, booked demo, payment recovered, ticket resolved). PCA pipeline tags every call against these — you pick the rubric.
What costs are included?+
Finn platform fees + carrier minutes + SMS + email send fees + any usage-based add-ons. All-in cost attributable to the workflow.
Can I compare CPO across cohorts?+
Yes — region, campaign, rep, time window, tag combinations. Side-by-side comparison + trend over time.
Can CPO data feed my BI tool?+
Yes — webhook on outcome events + CSV exports. Native connectors for Looker, Tableau, Snowflake, Mode in development.
What about long-tail outcomes (e.g. converted 30 days later)?+
Webhook-based attribution lets you mark conversions retroactively. CPO recalculates with the new denominator. Useful for delayed funnels.
ROI you can defend
Stop guessing.
Start proving.
Cost per outcome surfaces what each successful outcome actually costs — across workflows, campaigns, regions. CFO-ready ROI tracking.