Ops & compliance
A/B test
whole workflows.
Split traffic between two workflow versions, measure conversion + sentiment per branch, ship the winner. Statistical significance built in.
30-minute free trial. No card. No procurement.
How it works
Split.
Measure. Ship.
Drag, wire, deploy. Each step is reversible — every save creates a versioned snapshot.
Create the variant
Clone the live workflow, change what you want to test — prompt wording, voice, branching, sequence. Versioned snapshot.
Split traffic
Configurable % split (50/50, 90/10 for risky changes). Per-call random assignment, no caller sees both.
Triage
Inbound router
DONEBooking
Scheduling specialist
ACTIVEConfirm
SMS follow-up
QUEUEDShared context · call IN-44219
caller.name = "Aarav Singh" caller.intent = "follow-up booking" captured.slot = "Tue 14:00" captured.doctor = "DR. Patel" captured.insurer = "BCBS"
Track + decide
Live dashboard shows conversion, CSAT, call duration, abandon rate per branch. Stat sig auto-detected. Ship winner with one click.
Evals passing
4 / 5
Avg score
88.8
+1.2
Calls evaluated
12,840
Iterate with proof
Real lift.
Not vibes.
No bolt-ons. No second platform. Every primitive ships with the editor.
Multi-metric tracking
Conversion, sentiment, call duration, abandon rate, escalation rate — all measured per branch automatically.
Stat sig detection
Built-in chi-square / t-test stat sig. Surface 'variant B wins (95% confidence)' when enough data lands.
Per-call random assignment
Each caller gets one branch consistently. No caller experiences both during the test.
One-click promotion
Pick the winner from the dashboard. Auto-promotes variant to 100% traffic + retires the loser.
Shipped in production
Real teams, real outcomes.
“Conversion rate up from 65% to 82%. Agent workload reduced by 40%. Lead response time under 2 minutes.”
Ayush Pateria
CEO & Cofounder, Snazzy · Snazzy
Trust + ecosystem
Plugs in. Audits clean.
Wires into your existing stack via 100+ connectors. Compliant from day one across the workloads that demand it.
Salesforce
HubSpot
Slack
Notion
Linear
ZendeskDon't see yours? Finn plugs into any system via REST + webhooks.
FAQ
Questions and answers.
What can I A/B test?+
Any workflow change — prompt wording, voice persona, branching logic, capture order, escalation rules. Even entire workflows if they handle the same intent.
How is stat sig calculated?+
Built-in chi-square (for binary metrics like conversion) + t-test (for continuous metrics like call duration). Surfaces 'variant B wins at 95% confidence' when enough data lands.
Does the same caller ever get both variants?+
No — per-call random assignment is sticky to the contact ID. Repeat callers get the same branch consistently across calls.
How long do tests typically run?+
Depends on volume + effect size. Small-effect tests on low-volume workflows = weeks. Big-effect tests on high-volume campaigns = hours. Dashboard estimates time-to-significance live.
Can I run more than 2 variants?+
Yes — N-way splits (A/B/C/D) supported. Stat sig math accounts for multiple-comparison correction automatically.
Improve scientifically
Stop guessing.
Start testing.
A/B test workflows ship variants in parallel + measure what actually works. No more 'I think this prompt is better.'