Real Estate · Outbound
Lead Qualification - Seller
Meet Jessica, an AI assistant dedicated to real estate seller engagement. Jessica's primary objective is to gather essential details about properties and their owners' goals, whether for selling or renting. Through structured conversations, Jessica provides real estate teams with the insights they need to tailor their approach.
What it does
Built around four
core capabilities.
Lead qualification
Captures qualifying details and routes only ready prospects to your team.
Seller evaluation
Drives seller evaluation reliably, every call.
Property assessment
Drives property assessment reliably, every call.
Follow-up scheduling
Books appointments directly against your calendar with availability awareness.
Sample conversation
A typical
outbound call.
Every prompt is editable in the workflow editor after you import the playbook.
Jessica (Finn)
Customer
Jessica (Finn)
Customer
▸ Captured: Lead qualification
Jessica (Finn)
Customer
▸ Captured: Seller evaluation
Jessica (Finn)
How it works
Three steps from
playbook to live calls.
Import
Pick the Lead Qualification - Seller playbook and Finn drops the full workflow into your dashboard.
Customize
Tweak the persona, prompts, captured fields, and integrations — no code, just drag-and-drop.
Deploy
Connect a phone number, upload an audience or set up inbound routing, and go live in minutes.
What's included
Everything ships
ready to go.
Pre-built workflow, captures, and integrations — every node editable. Wires into the tools your real estate team already uses.
- Pre-written outbound opening script
- Pre-built workflow nodes covering every step
- Capture fields for lead qualification, seller evaluation, property assessment
- Recommended voice + language pair for the industry
- Suggested handoff rules (live agent transfer + voicemail fallback)
- Editable persona — tweak tone, name, and prompt without code
- Batch calling and audience CSV upload ready
Suggested integrations
Salesforce
HubSpot
Zoho CRMFollow Up BossDon't see yours? Finn plugs into any system via webhooks + API.
Real outcomes
Teams that already shipped.
"Conversion rate up from 65% to 82%. Agent workload reduced by 40%. Lead response time under 2 minutes."
Ayush Pateria
CEO & Cofounder, Snazzy
Related playbooks
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Meet Alex, an AI representative for your Real Estate company. Alex's primary goal is to reconnect with past leads who previously showed interest in buying or selling property but may not have converted at the time.
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Meet Allen, a virtual assistant for your Real Estate company. His primary goal is to schedule appointments for potential customers who have shown interest in Real Estate services.
OpenFAQ
Questions and answers.
How fast does Finn call a new real estate lead?+
Under 5 minutes from form submission — Zillow, IDX registration, open-house sign-in, Facebook ad form. Connect rates in the 5-minute window are roughly 21× higher than 30-minute response.
Is Finn TCPA-compliant for real estate outbound?+
Finn provides the controls — federal + state DNC, internal opt-outs, one-to-one consent rule (effective Jan 2024), state calling-window rules, and seller-lead anti-deception statutes in NY / MA / CA, with AI disclosure on direct ask. TCPA compliance depends on how you use them; you remain the responsible party.
Which real estate CRMs does Finn connect to?+
Follow Up Boss, kvCORE, Lofty, BoomTown, Sierra Interactive, and any CRM that accepts JSON POST webhooks. Zapier and n8n adapters cover the long tail.
Can Finn book showings directly on agent calendars?+
Yes — Allen pulls availability from the agent's Google or Outlook calendar, offers 2–3 slots, books with a 15-min driving buffer baked in.
How does dormant-lead reconnection work?+
Alex calls leads with no activity in 6+ months, acknowledges the time gap, references prior interest, asks how things have evolved. Re-qualifies hot leads and routes to an active agent. Pure found-money pipeline.
Ready to ship
Import Lead Qualification - Seller
and go live today.
Every account starts with a 30-minute free trial. No credit card needed.